AXA is a Global Fortune 15 company.
After asking for a simple brochure, the discovery process results were leveraged to evaluate and update the entire value communications strategy from branding to messaging to intranet design.
After cornering the market in network security analysis, RapidFire Tools is going mobile. And re-imagination of the major desktop appliction UI will help keep them on top in the marketplace.
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"Brent has the unique ability to reveal value patterns – and he creates compelling, simple presentations that are decisive in success.”
Practical over sexy. This is how most big business gets done - 30% faster. An effort to combine several systems was a tremendous opportunity to streamline strategy and approach that could still easily be applied across disparate user groups.
Remembering what works (and what doesn't), capturing best practices, connecting all roles to the big picture - are all a part of Knowledge Management (KM). Improving process is a side effect of UX. Start now, before talent leaves...
If they don't love your UI, you are losing clients to the competition who's paying attention...